what is digital marketing

Digital marketing refers to the use of digital channels, such as search engines, social media platforms, email, and websites, to promote products or services to consumers. The goal of digital marketing is to reach and engage with target audiences through these channels, and ultimately drive profitable customer action, such as making a purchase or subscribing to a service.

Digital marketing encompasses a range of tactics, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click advertising, and more. Each of these tactics can be used to reach consumers at different stages of the marketing funnel, from awareness and consideration to conversion and retention.

Digital marketing allows businesses to reach their target audience in a more cost-effective and measurable way than traditional marketing methods, such as print or television advertising. By leveraging the data and insights available through digital channels, businesses can create more targeted and personalized marketing campaigns that are more likely to resonate with their audience and drive results.

Overall, digital marketing has become a crucial aspect of modern marketing strategies, as more and more consumers spend time online and expect brands to engage with them through digital channels.


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